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Why is it essential for B2B manufacturers to continuously manage and improve commercial performance?

Updated: Mar 9

Every company has their financial data live in their ERP systems, but very few leverage those data beyond reporting purposes, and even fewer ones have established functions such as performance management or revenue management.


At Quber Tech, collectively we have 50+ years of experience in driving sustained growth in mid-size organisations, consulting growth strategy topics for large organisations and running revenue growth management (RGM) teams at global brands.


Based on our experience, we believe having a continuous performance management approach is a critical enabler for companies to take their business performance to the next level.



Here is why:


1. Ensuring your strategic bets are delivering results

At Quber Tech, collectively we have 50+ years of experience in driving sustained growth in mid-size organisations, consulting growth strategy topics for large organisations and running revenue growth management (RGM) teams at global brands.


2. Holding your sales team accountable

A product line has recently become loss making due to raw materials price spike, and sales has agreed with the leadership team to drive pricing to cover the gap. Did the pricing happen as promised? If so, was it dealt back in discounts and rebates?


3. Making the largest problems visible, and focus on solving them

If you have a magic wand to fix one issue in your company, do you know what will deliver you the best improvement? Pricing in your largest market? Discount depth of your largest customers? A list of loss making SKUs? Knowing the company’s biggest issues will focus management bandwidth to focus on finding solutions for those.


Why B2B manufacturers specially?

We believe in order to do performance management and RGM well in B2C, one would need to overlay specific retail data on top of the company’s data to truly do well, and that market is well served by strategy consultants and in-house experts.


In B2B however, the world class basics of performance management is often overlooked, due to lack of resources and priority. This is exactly why the Quber Tech team has developed MarginQube - a streamlined performance management software that is built specifically for B2B manufacturing businesses based on our own experience, without the need of an inhouse specialist or a lengthy IT implementation.


If you are interested in learning more about how MarginQube can improve your company performance, please email mq@qubertech.com or click “Book a demo” at the top right corner.


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